One Man's Perspective

If I had the choice of being an investor or a customer, I would rather be a customer, business or as an individual.  First of all, my return on investment might be higher if I was a vendor selling sodas made from Coca Cola syrup than if I had invested a $1,000 or so.  Also, the quality of Coke products is never questioned as their brand name is known for high quality and taste.  As for investing in Coca Cola, the product remains both recession resistant and unable to flourish in good times.