And the Differentiation Continues...

What beeter company can represent the broad differentiation strategy than Coca Cola.  Since its beginning, Coke has diversified into many products.  It began in 1960 when they acquired Minute Maid Corpoation, a producer of fruit drinks.  It also merged with Duncan Foods Corporation, bought the Belmont Springs Water Company Inc. which produces bottled spring water, acquired Aqua Chem Inc and Taylor Wines Company, just to name a few. The Coca Cola Company also expanded its product line by producing Fanta, Sprite, TAB, Fresca and diet colas.