Wednesday, September 15, 2010

Coca Cola Eyeing Health Conscious Consumers

The Coca Cola Company's product, Odwalla, is about to introduce a heart healthy beverage that contains 0.4g of plant sterols per 8 fl oz serving.  Coca Cola has already ventured into healthy beverages.  Perhaps they see a trend or shift in consumer preference to healthier drinks.  On the other hand, they could be making sure they have all areas of bottled beverage covered.  When will they venture into beer?

1 comment:

  1. I think this is a good example of trying to outmaneuver your rivals.

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