The Coca Cola Company has numerous reasons to celebrate the success of Coke Zero. The product turns five this year. Since its release in 2005, the company has targeted young adults through humorous commercials and through the use of social media networks. Building off the popularity of their commercials, the Coca Cola Company developed the Coke Zero Facial Profiler, a Facebook application that allows users to find their look-alikes using face-detection software. Coke Zero is one of few brands to surpass one percent market share and the only one to maintain it.
http://www.thecoca-colacompany.com/presscenter/nr_20100920_zero.html
I am not a "young" person but I love Coke Zero. It is one of the first diet drinks (other than Dr. Pepper) that doesn't leave an aftertaste and it actually tastes like the original.
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